Action Health Brief completed at The Canopy. Action Health currently sell EasySure Monitors which allow people to measure Cholesterol, Glucose and Uric Acid at home with ease. This is an individual and advanced product in the health care market and the company is eager to expand into more products. The brief was to create a brand with a clean, modern style that represented the active, aware lifestyle their product promotes. It needed to appeal to the main target audience: Male, 40 plus, with a family or committed relationship he cares about. However the product could be used by anyone. The below designs display a concept for the logo and it's application onto imagery as well as booklet describing the company and current product they offer.