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Sweat Beau Cakes

Brand Story

I was approached by Devon based cake business, Sweat Beau to create a modern, playful design which could be easily applied across various medias. I started by clearly identifying the companies core values; delicious and quality product, beautiful, crafted, handmade, cater for any event or occasion, passionate about the product and process.

The final design uses a colloquial type face which is reflected in the rest of the brand's visual identity, including the line drawing and color pallet. The logo itself is easy to apply across both printed and digital media and communicates quickly the type of product the company is selling and uses a neutral color palette to suggest the company can cater for all occasions not just weddings etc.

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Logo

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Brand Assets

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