A New Way To See Food A project that challenges food packaging conventions. Consumers are informed and encouraged to develop healthier relationships with food. There has been a recent rise in fad diets, super foods and gym 'gains', food has become a complex and even touchy subject for a lot of people. The outcomes for this project aim to encourage a shift towards a healthier relationship with food. They use playful language and colour which stands out against other products on the market, capturing the consumers attention.